Directing high-impact motion narratives that leverage automated workflows and interactive features to maximize user engagement and retention.

Scalable Motion Systems

• Template Architecture: Designed modular motion graphics templates in After Effects and Premiere Pro to enable rapid localization and brand-consistent iterations.
• Automated Render Pipelines: Orchestrated backend workflows that transform raw creative into platform-ready assets at enterprise scale, significantly reducing manual production time.
• Global Asset Management: Standardized motion asset schemas to ensure seamless delivery across international territories and diverse digital touchpoints.

Technical Direction & Accessibility

• Programmatic Captioning: Engineered specialized workflows for the generation and injection of .vtt files to ensure all video content is fully accessible and searchable.
• YouTube API Integration: Architected custom integrations with the YouTube API to automate video metadata management and global upload cycles.
• Data-Driven Performance: Implemented QA automation and feedback loops to maintain high-fidelity output that directly supports a $200M+ increase in business impact